Our Story

Built by People Who Understand Your Trade

WDY Flow was created to give every plumbing business — big or small — the same competitive advantage that enterprise companies pay millions for.

Our Story

We Got Tired of Watching Great Plumbers Lose to Voicemail

WDY Flow was born out of frustration. Our founders spent years working alongside plumbing businesses and watching the same story repeat itself — skilled tradespeople losing jobs not because of their work, but because they couldn't answer the phone at 11pm when a pipe burst.

We built WDY Flow to fix that. An AI receptionist trained specifically for plumbing businesses — one that knows the difference between a dripping faucet and a flooded basement, and responds accordingly.

Today, WDY Flow handles thousands of calls every month for plumbers across the country. Every call answered. Every emergency flagged. Every job booked.

2023

Founded with a single mission

Month 1: First beta with 3 plumbing businesses in Austin, TX

Month 6: 50+ businesses onboarded, 0 missed emergency calls

Year 1: $2.4M in recovered revenue across our customer base

Today: 500+ plumbers trust WDY Flow to run their front desk

What Drives Us

Our Core Values

Speed Over Everything

Every second a call goes unanswered is a second a competitor can steal your customer. We obsess over response time because your customers do too.

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Built for Tradespeople

We don't build generic AI. Every feature, every word, every workflow is designed specifically for plumbing businesses and the people who run them.

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Radical Transparency

You can listen to every call WDY Flow handles. No black boxes. No guesswork. Full transcripts, recordings, and analytics — always.

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Your Growth is Our Metric

We don't measure success by uptime or features shipped. We measure it by jobs booked, revenue recovered, and businesses that grow because of us.

The Team

The People Behind WDY Flow

A small, focused team with deep roots in the trades industry and AI technology.

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Alex Kim

Co-Founder & CEO

Former operations director for a 12-truck plumbing company. Built WDY Flow after losing $80K in one quarter to missed calls.

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Sofia Reyes

Co-Founder & CTO

10 years in conversational AI. Led voice assistant projects at two Fortune 500 companies before going all-in on WDY Flow.

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Marcus Torres

Head of Customer Success

Third-generation plumber turned SaaS operator. He personally onboards every new customer and knows your workflow firsthand.

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Plumbing Businesses

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Call Answer Rate

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Average Response Time

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More Jobs Booked

Ready to Let WDY Flow Handle Your Calls?

Join 500+ plumbing businesses that never miss a call, never lose a job to voicemail, and never pay for a full-time receptionist again.

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